What We Offer
AI-Generated/HI-Edited Content
It’s what (almost) everyone is talking about: AI-generated content.
Here’s the thing: It’s called artificial for good reason.
-
AI-generated content lacks the creativity and empathy of writing produced by actual human, breathing people. And even the models that are quite creative and empathetic struggle with “putting it all together.”
-
It has no rhythm. Sentences and paragraphs rarely vary in length.
-
And it just feels “off,” like the feeling you get when looking at a too-human-looking robot. (Welcome to Uncanny Valley.)
Worst of all, regardless of the tool name or version, AI doesn’t generate content that precisely aligns with your standards, style, or brand.
But I can.
If you’re using AI, I can take AI’s generic content and inject a healthy dose of humanity so the words resonate with readers, making it on target and on brand. It’s called Human Intelligence.
Yes, AI is here to stay. Just don’t let the bots take over your content.
.png)
SEO Copywriting
Back in the day, keyword-stuffing was standard practice when writing content for websites. The result was a site that was messy, awkward, repetitive, and at times, nonsensical. Those days are long gone.
Paragraph creates SEO-friendly copy that appeals to search engine algorithms. And truthfully, that’s the easy part. But more importantly, Paragraph produces keyword-optimized content designed to appeal to human users and search engine algorithms. Content is written to spur visitors to actions, such as buying online, filling in a lead form, or browsing your organization’s content.
Content that builds positive brand perception and return visits.
Content that creates a better user experience and decreases bounce rate.
Content that converts.
Social Media Content
Some estimates show that social media now has 3.8 billion users globally and accounts for more than one-third of total time spent on the Internet, making social media a significant part of building brand awareness and increasing positive perception. Is your social media activity driving awareness and interest in your products and services? Is it keeping your brand top-of-mind? Is it tailored specifically for your target audience?
If your answer was, “No,” or worse, “I don’t know,” then we need to talk. Because social media is more than slapping up a post and calling it a day. Social media requires forethought and strategy and messaging that’s network-specific, and content formats and messaging created explicitly for these stages of the consumer’s journey.
Whether your social platform involves posting, pinning, or promoting, Paragraph will convert post likes to website visits.
.png)
Email Marketing
What’s one of the first things you do after getting out of bed? It’s probably checking your email. Heck, if your phone is next to the bed, you may still be in bed when checking email.
And what’s in your email besides urgent messages from the boss? Email marketing messages. And if you think email marketing is nothing more than electronic junk mail, consider this: Email ROI is higher than any other marketing channel. Even better, email marketing converts three times better than social media, and 44% of consumers who receive targeted emails report buying at least one item as a result.
Email marketing is more than crazy offers for wild products and spammy content.
Email marketing can lay the foundation for a comfortable, informative relationship by keeping customers and prospects informed.
Email marketing can generate revenue with exclusive offers available only to subscribers.
And email marketing can keep your brand top-of-mind based on subscribers’ actions or inactions.
Suffice to say, if your marketing plan doesn’t include email, you’re missing out.
In Their Words
Pam's ability to understand the unique traits of a company and how to weave them into wonderful words is unparalleled. Hire her if you want to work with the best copywriter I know.
Justin Vajko, Dialog Design
.png)
She never fails to deliver on time from her amazing ability to provide exactly the right verbiage for the project. Also, her skills for strategic planning that are crucial to the project are always on target, and her wonderful sense of humor assures the lighter moments are spot on
Shirley Boundy, Public Relations Director, Kendall College of Art and Design
.png)
I highly recommend Pam to anyone looking for a creative writer with a strategic mind. Pam has given life to a variety of different projects for me. She goes beyond her gift of language and approaches her work with a clear understanding of the strategic goals.
Cheryl Johnson, Marketing Communications Consultant and Strategist, Spectrum Health
.png)
Pam is more than a copywriter; she is a marketing tactician who can instantly switch gears from creative to strategic. She established professional relationships with our executive leadership and was able to craft timely thought leadership pieces, blogs, and email copy to support our marketing campaigns.
Kaila Grafeman, Head of Marketing, Augmedix