I’m a creative and strategic advertising and marketing copywriter known for innovative ideas and a unique voice intended to gain attention, attract interest, inform decision-making, and spur action.

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My approach goes beyond simply putting words on a page. I’ll work with you one-on-one to determine your project’s business goals, understand your organization’s voice, then work to ensure consistent and effective brand identity across all platforms.

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I’m agile with the written word, innately curious, committed to ongoing learning, and determined to deliver impactful and memorable content in its myriad forms. 

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I’m also a GVSU Laker for a Lifetime, a member of the West Michigan chapter of the American Advertising Federation, and the West Michigan chapter of the American Marketing Association.

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I’ve earned my digital marketing certification from the Digital Marketing Institute, and Paragraph recently became an accredited Woman-Owned Business. And there are some awards in there, too, including the AAF Silver Medal and winning a competition to describe Grand Rapids in six words. (And featured on a billboard.)

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On a Zoom call, you’ll see my collection of flamingos. In Michigan. Go figure.