As a breast cancer survivor, I can’t stress enough the importance of annual mammograms. Mine caught my cancer at stage 0 (almost unheard of), and I’m cancer-free. 

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Having said all that, this project, done with The Punching Nun Group in Nashville, was incredibly close to home. When they say, “Write what you know,” I knew breast cancer and the importance of screenings.

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Onsite Women’s Health makes mammograms more accessible by partnering with OB-GYNs and other providers. It provides high-quality 3-D images reviewed by radiologists who specialize in reading mammogram results. The service also provides risk assessments to patients who may have a higher risk of breast cancer due to family history, genetics, etc.

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The site is designed to appeal to physicians interested in providing additional services (and therefore revenue streams) to their practice. I crafted the three “It’s time” statements to highlight the use of recent medical technology, the personalized and attentive staff who perform the exams, and the convenience of one-stop healthcare for women who might otherwise say, “I don’t have time for a mammogram.” I wrote all the copy, pulling information from a previous site, physician interviews, and online research.

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Take it from me. You have the time.