This simple postcard is one of my favorite projects. I hadn’t worked with their agency, Publicom  when I got the phone call: A mailer was needed for an orthopedic seminar – the same day.

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The agency had developed “pencil guy” and the slogan, “Erase the pain.” Using pencil guy as the hero illustration, I created a series of callouts highlighting different body joints or parts that could benefit from therapies or joint replacements. I avoided complex medical terminology and focused on describing the pain a person might feel in their knees, hips, or back. 

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I also developed a quick quiz for prospects asking if they experienced stiffness or had had a recent injury that could benefit from orthopedic care. Between the quiz and the joint pain callouts, the card drove the message home.

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The finished card was developed (written and designed), printed, and mailed in less than a week. The result: Attendance was through the roof. The first seminar filled within hours and approximately a dozen additional seminars were scheduled to handle the overflow.