JellyBee manufactures gummy supplements. Their first product, an apple cider vinegar gummy, helps digestion and promotes a healthy gut. Their turmeric and ginger gummy relieves joint inflammation. When I came on board, the turmeric and ginger had just launched, a collagen gummy to rebuild joint cartilage was going to launch in the summer, and Ashwagandha for anxiety and stress was slated for a fall launch. 

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I created flows for each product that addressed the buyer journey stages, from new product introduction, sales, abandoned cart, and loyalty programs. Other emails include seasonal sales, ingredient education, customer testimonials, and social media links that encourage recipients to “Join the JellyBee Hive.”