AdFed West Michigan is a part of the American Advertising Federation. This local chapter needed new materials for member recruitment and sponsor solicitation.
I’ve been told that attendance was “through the roof” after this piece was mailed.
The folks at Publicom call him “stick guy,” and there was a problem: The McClaren physicians had scheduled the seminar, but failed to tell the agency that they needed a mailer—pronto. With information provided in a series of physician-speak documents, I wrote user-friendly copy that anyone with aches and pains could relate to. The entire process, from initial phone call to completed copy took less than a day.
What's worse than packing? Unpacking!
This promotional packet for Welcome Home highlights the benefits of the company’s concierge relocation assistance services. In other words, let them deal with the boxes. Paragraph also wrote the copy for Welcome Home’s website: Click here to visit.
Completely re-written booklet for inpatient rehabilitation.
Brian Tracy Focal Point Coaching Series
Based on Brian Tracy's book, "Focal Point" this business coaching how-to series was created as a subscription course. I wrote all the lessons, and the samples used in each module.
Friends of the Shelter
Written during a 24-hour creative marathon, Createathon, These pieces for the Friends of the Genessee Animal Shelter promoted adoption, and educated the public regarding animal surrender and shelter overpopulation.
Frederik Meijer Gardens and Sculpture Park
“Seasons” magazine and annual report.
For several years I was the sole writer for “Seasons,” the Garden’s quarterly member magazine. In 2007, I was asked to write the annual report, designed by Barfuss Creative Services. A fun, informative recap of this amazing organization’s accomplishments.
Rebranding project for West Michigan print, mail and e-marketing firm.
Once a direct mail house, KCI has expanded its capabilities to multiple communications methods for clients. A complete overhaul of their brand, included a new slogan, capabilities book, and website. The results can be seen on KCI’s vans that dart throughout West Michigan.
Lights for Africa
Lighting is an issue in Africa. Electrical grids are sporadic, and burning kerosene leads to lung diseases. PISAT Solar developed a solar light for indoor and outdoor use. Paragraph created the packing insert and the technical instructions.
Who writes the back cover content for paperbacks? Someone who can read very quickly, then distill an entire book into several paragraphs.